Book contents
- Frontmatter
- Contents
- List of Illustrations
- Preface
- Introduction to the New Edition
- Introduction to the First Edition
- 1 First Venture
- 2 Probing for Markets
- 3 Model T: Triumph and Fable
- 4 The Alchemy of War
- 5 Steps in Expansion
- 6 The Sun Never Sets
- 7 Prosperity and Frustration
- 8 The Missionary Spirit
- 9 The Best-Laid Plans
- 10 Marriage of Convenience
- 11 Time of Desperation
- 12 A World Disturbed
- 13 Extreme of Nationalism
- 14 The British Empery
- 15 On Both Sides of World War II
- 16 The Crippled Phoenix
- 17 The New Company
- 18 Manufacturing for World Markets: From Dagenham to Geelong
- 19 New Times, New Faces, New Policies
- Appendices
- Bibliographical Essay
- Notes
- Index
- Titles in the series
- Plate section
1 - First Venture
Published online by Cambridge University Press: 05 June 2012
- Frontmatter
- Contents
- List of Illustrations
- Preface
- Introduction to the New Edition
- Introduction to the First Edition
- 1 First Venture
- 2 Probing for Markets
- 3 Model T: Triumph and Fable
- 4 The Alchemy of War
- 5 Steps in Expansion
- 6 The Sun Never Sets
- 7 Prosperity and Frustration
- 8 The Missionary Spirit
- 9 The Best-Laid Plans
- 10 Marriage of Convenience
- 11 Time of Desperation
- 12 A World Disturbed
- 13 Extreme of Nationalism
- 14 The British Empery
- 15 On Both Sides of World War II
- 16 The Crippled Phoenix
- 17 The New Company
- 18 Manufacturing for World Markets: From Dagenham to Geelong
- 19 New Times, New Faces, New Policies
- Appendices
- Bibliographical Essay
- Notes
- Index
- Titles in the series
- Plate section
Summary
James Couzens, secretary of the Ford Motor Company, reported to its stockholders at the first annual meeting on October 15, 1903 that in the four months of its existence the company showed a clear profit of $36,957. This was little short of fabulous, for it exceeded the entire cash investment made at and since the launching of the firm. That very day the stockholders urged their directors to “take necessary steps to obtain foreign business.”
Couzens had already moved in that direction. As early as July he had appointed a Canadian distributor—the Canada Cycle and Motor Company Ltd. of Toronto—and the sixth Ford car built had been shipped to that agent on August 1. In September Couzens and Henry Ford had selected R. M. Lockwood to handle all other marketing abroad.
These actions and that of the stockholders in October had been taken in the face of grave difficulties. The company leaders—Henry Ford, who had developed the car, John F. and Horace E. Dodge, owners of the factory that produced its chassis, and Alex Y. Malcomson, the coal merchant who had furnished the chief propulsive force for launching the firm—must all have been aware, as Couzens was, that early in July the undertaking had barely tipped the scales from failure to success.
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- Information
- American Business AbroadFord on Six Continents, pp. 1 - 13Publisher: Cambridge University PressPrint publication year: 2011