Book contents
- Market Studies
- Market Studies
- Copyright page
- Contents
- Figures
- Tables
- Contributors
- Acknowledgements
- Introduction: The Multiple Pasts, Presents and Futures of Markets and Market Studies
- Part I Market Designs and Market Misfires
- Part II Post-Performative Approaches to Studying Markets
- Part III Valuation
- Part IV Markets in Motion: Places and Spaces
- Part V The Secret Life of Market Studies Methods
- Part VI Broadening the Perspectives in Market Studies
- Chapter 24 What about Gender? An Invitation to Market Studies Scholars
- Chapter 25 Marketing Work and Labour
- Chapter 26 Market System Dynamics: Key Processes, Biases and Research Opportunities
- Chapter 27 A Vocabulary for Analysing Market Change Processes
- Part VII Future (Im)Perfect Markets
- Index
- References
Chapter 25 - Marketing Work and Labour
from Part VI - Broadening the Perspectives in Market Studies
Published online by Cambridge University Press: 22 November 2024
Book contents
- Market Studies
- Market Studies
- Copyright page
- Contents
- Figures
- Tables
- Contributors
- Acknowledgements
- Introduction: The Multiple Pasts, Presents and Futures of Markets and Market Studies
- Part I Market Designs and Market Misfires
- Part II Post-Performative Approaches to Studying Markets
- Part III Valuation
- Part IV Markets in Motion: Places and Spaces
- Part V The Secret Life of Market Studies Methods
- Part VI Broadening the Perspectives in Market Studies
- Chapter 24 What about Gender? An Invitation to Market Studies Scholars
- Chapter 25 Marketing Work and Labour
- Chapter 26 Market System Dynamics: Key Processes, Biases and Research Opportunities
- Chapter 27 A Vocabulary for Analysing Market Change Processes
- Part VII Future (Im)Perfect Markets
- Index
- References
Summary
Marketers are, generally, paid workers. While this may seem self-evident, for us to fully understand the hybrid combinations of devices, individuals and organizations that partake in marketing work and in the configuration of market actors, we must acknowledge the impacts of working relationships that are deeply embedded into marketing practice. A Marxist analytic lens helps us to do this. It encourages us to explore how the organization of marketing work produces and exploits value from marketing workers.
- Type
- Chapter
- Information
- Market StudiesMapping, Theorizing and Impacting Market Action, pp. 416 - 427Publisher: Cambridge University PressPrint publication year: 2024
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