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4 - Nonmarket Strategy

Published online by Cambridge University Press:  23 February 2023

Matthew Potoski
Affiliation:
University of California, Santa Barbara
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Summary

Companies’ social and environmental performance has not kept pace with rising pressure for greater contributions to social and environmental improvements. Much of the this pressure comes from nonmarket stakeholders – the environmental groups, community activists, governments, and other actors who engage with companies in a variety of venues to improve their environmental performance. Much of companies’ engagement with these stakeholders involves creating and managing various types of formal and informal institutions. Effective institutions can mitigate collective action problems among companies and their stakeholders, leading to sustainable environmental improvements.

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Publisher: Cambridge University Press
Print publication year: 2023

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  • Nonmarket Strategy
  • Matthew Potoski, University of California, Santa Barbara
  • Book: Environmental Strategy for Businesses
  • Online publication: 23 February 2023
  • Chapter DOI: https://doi.org/10.1017/9781009106733.005
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  • Nonmarket Strategy
  • Matthew Potoski, University of California, Santa Barbara
  • Book: Environmental Strategy for Businesses
  • Online publication: 23 February 2023
  • Chapter DOI: https://doi.org/10.1017/9781009106733.005
Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Nonmarket Strategy
  • Matthew Potoski, University of California, Santa Barbara
  • Book: Environmental Strategy for Businesses
  • Online publication: 23 February 2023
  • Chapter DOI: https://doi.org/10.1017/9781009106733.005
Available formats
×