We estimate the economic value of birding, which is an important ecosystem service produced by bird populations in recreation areas. Our research identifies the link between values and species richness as well as the abundance of the sandhill crane (Grus canadensis), which migrates each year through our study area. Sandhill crane stopovers at state and federal wildlife areas can attract many birders. We estimate this nonmarket value using the zonal travel cost method and data from the eBird project on wildlife areas in Indiana. We compare crane counts based on eBird with those from the Indiana Department of Natural Resources (DNR). We find important differences depending on whether we use eBird or DNR counts. On average, birders are willing to pay $28 per trip to sites in the study area and less than $1 per trip to see an additional species, while the value of 1000 more cranes is either about $1 or $10 per trip depending on how abundance is measured.