What is the impact on symbolic representation of female leaders who are seen as failures? Do women from political dynasties elicit symbolic representation? I answer these questions by analyzing how Park Geun-hye’s election as the first woman president of South Korea and her subsequent impeachment shaped voters’ perceptions of women’s potential and contribution as political leaders. Utilizing an original survey and focus groups, I argue that South Korean voters overall did not recognize Park’s election as the country’s first female president as a symbol of women’s political empowerment because of her dynastic background and her failure to promote women-friendly policies. Although she received credit for being the historic first, women across the political spectrum were concerned that the epic failure of the first female president would reinforce voters’ reluctance to vote for women. This study emphasizes the importance of adopting an intersectional approach in studying symbolic representation.
