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1 results

  • 10 - Survey Research

  • from Part III - Deep Dives on Methods and Tools for Testing Your Question of Interest
  • Edited by Harry T. Reis, University of Rochester, New York, Tessa West, New York University, Charles M. Judd, University of Colorado Boulder
  • Book:
    Handbook of Research Methods in Social and Personality Psychology
    Published online:
    12 December 2024
    Print publication:
    19 December 2024, pp 221-243

  • Summary

    Survey research is a method commonly used to understand what members of a population think, feel, and do. This chapter uses the total survey error perspective and the fitness for use perspective to explore how biasing and variable errors occur in surveys. Coverage error and sample frames, nonprobability samples and web panels, sampling error, nonresponse rates and nonresponse bias, and sources of measurement error are discussed. Different pretesting methods and modes of data collection commonly used in surveys are described. The chapter concludes that survey research is a tool that social psychologists may use to improve the generalizability of studies, to evaluate how different populations react to different experimental conditions, and to understand patterns in outcomes that may vary over time, place, or people.