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1 results

  • Japanese Lower House Campaigns in Transition: Manifest Changes or Fleeting Fads?

  • Patrick Koellner
  • Journal:
    Journal of East Asian Studies / Volume 9 / Issue 1 / January 2009
    Published online by Cambridge University Press:
    24 March 2016, pp. 121-149
    Print publication:
    January 2009

  • Electioneering for the Japanese Lower House has undergone significant changes in recent years. While voter mobilization strategies still figure prominently in the local-level campaigns of individual candidates, political parties increasingly use voter-chasing strategies at the national level. Such chasing strategies, whose manifestations in Japan have so far included the manifesto and the media-spin approach, target in particular the growing number of independent voters. The concurrence of elements of continuity and change in electioneering has led to a “hybridization” of Lower House election campaigns. The article examines this phenomenon in the light of newer conceptual and theoretical approaches to electoral politics in democratic settings.