This study examined whether taking advice is influenced by regulatory fit and whether this effect is reduced or disappears within certain attribution conditions during vocational decision making. Experiment 1 created a vocational decision setting to compare differences in decision makers’ weight of advice (WOA) between ‘eager strategy’ and ‘vigilant strategy’ advice conditions. Results showed no significant main effect of regulatory orientation or advice strategy, but there was a significant interaction. The WOA value, with fit between regulatory focus and advice strategy, was higher than with a fit violation. Experiment 2 examined whether the regulatory fit effect is reduced or disappears within attribution conditions during vocational decision making. Results showed job seekers more easily take others’ advice under the fit condition, and a significant interaction existed between regulatory fit and attribution. Thus, attribution could reduce the influence of the regulatory fit effect. Implications for vocational consultants, job seekers, and advisors are also discussed.
