Archaeology is not just about writing reports and interpreting ancient societies and their social structures, but it is also a process which should aim at the creation of a clear communicative message to the general public. Thus, archaeologists should be aware of every possible medium of communication – verbal, written, visual, sound – to express re-constructions of ancient pasts. In this essay I express some ideas about how archaeologists could collaborate with experts, for example theatre directors, in defining artistic way of communicating the past. Finally, I focus on the relationship between academia and fringe archaeology and I look into the political role of archaeologists in modern society.