‘Cancel culture’ is a new variant of an old phenomenon. The growth or spread that we associate with the contagion of cancellation has ‘making’ at its heart. The initial judgment plants the germ in Inventive mode. Causing the judgment to increase in consequence and extent makes it grow in Creative mode. Giving the judgment the air of publicity makes something new of it in Productive and co-Productive mode. Making a mistake triggers a whole series of making processes, and our language reflects this. The dominance of ‘making’ language in relation to individual errors and collective responses to those errors indicates that in social contexts an individual’s fracture of the social fabric is more than made up for by the fabricating impulses of society at large. The clustering of criticism operates in this sense almost like the cells of a body that rush to heal cuts in skin and breakages of bone – sometimes leaving the re-created tissue stronger than it was to begin with. On the other hand, where judgments are made hypocritically, too quickly, or with an inadequate grasp of the materials, the Product can be as shoddy as the original infraction.