This paper argues that, in terms of their view of the ‘people’, leaderistic plebiscitarism and corporative organicism are two sides of the same coin, which resulted in aspirational fascist totalitarian democracy. The binary – and intrinsically ambiguous – view of the ‘people’ is examined first in the passive and indeterminate qualities attributed to the Italian population, then in the institutional device designed to lead it. The resulting twofold paradigm of corporative populism is reviewed with reference to the model put together and popularised by Giuseppe Bottai, which is presented in three different forms.