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Do your communication skills let you down? Do you struggle to explain and influence, persuade and inspire? Are you failing to fulfil your potential because of your inability to wield words in the ways you'd like? This book has the solution. Written by a University of Cambridge Communication Course lead, journalist and former BBC broadcaster, it covers everything from the essentials of effective communication to the most advanced skills. Whether you want to write a razor sharp briefing, shine in an important presentation, hone your online presence, or just get yourself noticed and picked out for promotion, all you need to know is here. From writing and public speaking, to the beautiful and stirring art of storytelling, and even using smartphone photography to help convey your message, this invaluable book will empower you to become a truly compelling communicator.
For many, public speaking is nothing less than terrifying. But the art is indispensable if you want to get on in life, and can be mastered by learning certain techniques. These include how to start and end a talk, effective structures and the use of slides and data, as well as incorporating your character to help make presentations come alive.
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