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1 results

  • Leveraging social and digital media for participant recruitment: A review of methods from the Bayley Short Form Formative Study

  • Amelia Burke-Garcia, Sunitha Mathew
  • Journal:
    Journal of Clinical and Translational Science / Volume 1 / Issue 3 / June 2017
    Published online by Cambridge University Press:
    29 June 2017, pp. 205-207
    • Article
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  • Introduction

    Social media is increasingly being used in research, including recruitment.

    Methods

    For the Bayley Short Form Formative Study, which was conducted under the the National Children’s Study, traditional methods of recruitment proved to be ineffective. Therefore, digital media were identified as potential channels for recruitment.

    Results

    Results included successful recruitment of over 1800 infant and toddler participants to the Study.

    Conclusions

    This paper outlines the methods, results, and future research opportunities.