This article seeks to deepen understanding of the global politics of reactionary discursive formations, which at the current conjuncture increasingly coalesce around self-victimising articulations of racial nationalism and a rejection of social justice struggles, often delegitimated as ‘elitist’ in Western core contexts or ‘Western’ in postcolonial spaces. Drawing on insights from feminist and postcolonial scholarship on racial entanglements, masculinism, and Occidentalism, I argue that racialised and gendered imaginations about an emasculated and overly multiracial West and, relatedly, renewed East/West binaries enable reactionary discourses in both Western societies and elsewhere through adaptable mechanisms of mediating between the international and the domestic. I then extend an analysis of global racial entanglements and gendered East/West binaries to Chinese anti-baizuo discourse from both online nationalists and dissident intellectuals, which provides a prime example of how grammars of global reactionary discourse are localised in different political projects and ideological constellations. It demonstrates how reactionary imaginations of the West are instrumental for animating narratives of racial-civilisational hierarchy and masculinist notions of politics and society hostile to egalitarian and emancipatory ideals in a ‘non-Western’ context. Moreover, by highlighting overlaps and divergence in the refashioning of dualistic constructs in American and Chinese ‘anti-woke’ narratives, I show that reactionary discourses operate not only across the geopolitical divide, but also through it, invoked by opposing political forces sharing ethnonationalist and masculinist logics in processes of mutual othering to perpetuate antagonistic identities. The article contributes to the intersection between critical research on the global right and postcolonial International Relations (IR).