Many of the nurses are expanding their role to meet the changing needs of assisted conception treatment, but it is important that nursing in this field continues to develop within guidelines for safe clinical practice. The factors influencing the role of the nurse in assisted reproduction are: size of clinic, services offered, previous experience, staffing levels, and geographical factors. The role of the nurse in assisted conception is really that of treatment program coordinator and as such the nurse plays an important role within a multidisciplinary team. Nurses working in assisted conception must clearly understand the emotional aspects of infertility. The nurse has a comprehensive role to play by using his/her interpersonal and counselling skills, but it is essential that the nurse understands his/her limitations and when it is appropriate to refer to a professional counsellor. High expectations from professionals and patients can lead to additional pressure on nurses.