Italian visual propaganda often makes use of well-established imagery, to exploit its proven impact. Renaissance masterpieces with religious subject matter were recurrently reproduced on political posters in the early post-war years and during the referenda campaigns of 1974 and 1981, mostly to characterise the parties as Christian. In Italy and elsewhere these images now tend to be employed in a secular way, for instance to denounce injustices and atrocities, and invite compassion and solidarity for the victims. Symbolic motifs traditionally associated with specific ideological traditions also used to feature strongly in Italian visual propaganda; they virtually disappeared in the early 1990s with the collapse of the Christian-Democrat and Socialist parties in the wake of the Mani pulite investigations, and the Communist Party’s transformation into a social-democratic party. They have been replaced by new icons. Iconographic motifs dear to fascism and Nazism, however, continue to be used, by stealth or unabashedly, by Italian far-right organisations.
