This research aimed to gain insight into current practices and challenges with respect to the adoption of virtual testing and integration with physical testing in product development processes. A focused workshop investigated industrial perspectives on adopting virtual testing and current challenges. This paper reports the findings from the workshop in which representatives from a range of industries explored how virtual testing is used to support physical testing in their different contexts. This paper discusses the current challenges industries face in adopting virtual testing and changing role of physical testing, with reference to recent literature on physical and virtual testing and supported by an earlier empirical case study. This paper reports areas where more research is needed to support industries in overcoming these challenges.