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  • 10 - The Neural Mechanisms Underlying Social Norms

  • from Section 3 - How Social Coordination and Cooperation are Achieved
  • Edited by Laurence J. Kirmayer, McGill University, Montréal, Carol M. Worthman, Emory University, Atlanta, Shinobu Kitayama, University of Michigan, Ann Arbor, Robert Lemelson, University of California, Los Angeles, Constance A. Cummings
  • Book:
    Culture, Mind, and Brain
    Published online:
    18 September 2020
    Print publication:
    24 September 2020, pp 300-324

  • Summary

    Social norms are informal rules for behavior, and are fundamental to all societies. Recently, cultural neuroscience investigating the relation between culture, the brain, and behavior has begun to provide unique insights into the psychological and neural mechanisms underlying social norms and their cultural variations. This chapter offers an integrative review of the literature addressing a number of key questions: Are social norms unique to humans? How do people detect norm violations, punish violators, and comply with norms, and what are the brain functions that support such processes? We also explore what might be culturally universal and culturally specific for each of these processes, and how culture and genes might interact to impact norm-related psychological and neural processes. We conclude with a discussion of exciting frontiers that await investigation in the cultural neuroscience of social norms.