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Proceedings of the Design Society: DESIGN Conference (1)

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TOWARD A COMPREHENSIVE DEFINITION OF THE NON-USER
Part of
- Socio-technical Issues in Design
L. Augustin, B. Kokoschko, M. Wiesner, M. Schabacker
Journal:

Proceedings of the Design Society: DESIGN Conference / Volume 1 / May 2020

Published online by Cambridge University Press:

11 June 2020, pp. 1853-1862
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The user has been very well defined over the last decades. With human-centered design becoming more widely applied within various industries, the user's needs are being taken into account more than ever. What is often overlooked is the user's counterpart: the non-user. Integrating the non-user into modern development projects provides great additional value. This paper is compiling current definitions in order to analyse them within the context of product development and to make a contribution toward a comprehensive definition of the non-user that can be applied to various disciplines.