This paper discusses the social meaning of variation in adnominal gender marking in the Dutch dialect of North Brabant. Previous studies reveal that the masculine gender suffix gains social meaning at the expense of grammatical function. However, it remains unclear what kinds of meanings the suffix can have, and how it becomes part of a Brabantish speech style. Therefore, we present statements from ten focus group interviews featuring 50 younger and older speakers. In these sessions, participants were asked to reflect on hyperdialectal usages of the gender suffix. We argue that the indexicalization of the suffix does not yield one fixed social meaning but rather a range of potential meanings, i.e. indexical field, that can be called upon by individual speakers depending on the context. However, the ranges of potential meanings clearly differ between both age groups, unraveling the different norms associated with the suffix.