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2 results

  • 2 - Storytelling and Narrative Persuasion

  • from 1 - Consumer Psychology of Individuals
  • Edited by Cait Lamberton, Wharton School, University of Pennsylvania, Derek D. Rucker, Kellogg School, Northwestern University, Illinois, Stephen A. Spiller, Anderson School, University of California, Los Angeles
  • Book:
    The Cambridge Handbook of Consumer Psychology
    Published online:
    30 March 2023
    Print publication:
    06 April 2023, pp 28-52

  • Summary

    Narrative transportation is the experience of becoming immersed in a story. Since Green and Brock (2000) introduced the idea that becoming transported into a story could lead to persuasion toward the story’s contents, a process known as narrative persuasion, numerous studies have explored the powerful effects stories can have on consumers. This chapter provides an overview of recent research related to stories, transportation, and persuasion, as well as a discussion of the pressing questions that remain.

  • Are stories just as transporting when not in your native tongue?

  • ASHLEY CHUNG-FAT-YIM, ELENA CILENTO, EWELINA PIOTROWSKA, RAYMOND A. MAR
  • Journal:
    Language and Cognition / Volume 11 / Issue 2 / June 2019
    Published online by Cambridge University Press:
    02 July 2019, pp. 285-309

  • We spend much of our time consuming stories across different types of media, often becoming deeply engaged or transported into these stories. However, there has been almost no research into whether processing a story in one’s non-native language influences our level of transportation. We analyzed three existing datasets in order to compare engagement with English-language stories for those who reported English as their first language and those who reported English as their second language. Stories were presented as text (Study 1), audio (Study 2), and short films (Study 3). Across all studies, equivalent levels of narrative transportation between language groups were found, even after accounting for age and years of English fluency. These results are in contrast to some previous proposals that emotional reactions are attenuated during non-native language processing, despite equivalent levels of comprehension. Our evidence indicates that individuals processing a narrative in their second language feel just as transported into the story as those processing the same narrative in their native language.