The transmission of light through a hole was thought to be very weak when all of the lateral dimensions of the hole were much smaller than the wavelength of the light.The discovery of enhanced transmission has changed this view, raising fundamental questions and leading to many practical applications ranging from photonics to chemical sensing. A key feature of the transmission process is the activation of surface plasmons. In this article, we review the present understanding of this phenomenon and illustrate its potential through several examples of applications in different fields.