This paper reflects on the moralization of the sex industry and the implications thereof in a case study of erotic dance in Ontario since the year 2000. It examines how subjects, objects, and practices are discursively formed and moralized in regulatory discussions of stripping and how subjects engage in and resist moralization. This article argues that in spite of the development of a labour discourse, a discourse moralizing stripping as prostitution, which is, in turn, framed as harmful and deviant, continues to inform regulation.