Corporate capitalism changed dramatically in the early 2000s. The 1980s mantra that “greed is good” gave way to corporate vows to prioritize social and environmental values alongside profit. The rise of the “new corporation” purported to answer a question first raised in the nineteenth century: How do we ensure corporations are legally and morally accountable to those their actions impact? By the late nineteenth century, capitalism had become corporate, and the corporation had become capitalist. This created a moral lack in capitalism that inspired the “new capitalism” in the 1920s, the New Deal administrative state, and today's “new corporation.” Understanding its historical antecedents reveals the “new” corporation's limitations and dangers.