This article investigates links between ilobolo (bridewealth) practices and marriage outcomes in contemporary Zulu society. It presents quantitative data showing very low marriage rates among Zulu adults, as well as interview evidence suggesting that the majority of Zulu adults identify ilobolo as a constraint to marriage. However, the interview evidence also suggests that ilobolo remains widely valued as a Zulu tradition and continues to be an integral and defining feature of a Zulu marriage. The article concludes that this tension—between the high cost of ilobolo and respect for ilobolo as a custom—contributes to the very low marriage rates observed among Zulu people today.