This chapter explores little-c, or everyday creativity, by providing an overview of the creative process. First, Graham Wallas’s initial model, which features the concepts of incubation and insight, is discussed. Then J. P. Guilford’s creative problem-solving model and subsequent additions and revisions are highlighted. I talk about the importance of problem finding before proceeding to the well-known concepts of divergent and convergent thinking. I proceed to discuss Paul Torrance and the Torrance Tests of Creative Thinking, along with other divergent thinking measures. I finish up with a quick mention of associational thinking and the Remote Associates Test.

Drawing on my own background as an aspiring writer, I highlight the core difference between little-c (everyday creativity) and Big-C (genius) before talking about the creation (with Ron Beghetto) of the four Cs model of creativity. Mini-c is creativity that is personally meaningful to the creator, even if it does not resound with others. Indeed, there are many reasons why creative work may not reach an audience, which is the topic of the CASE (Capital Awareness Spark Exceptionality) model. How does mini-c advance to little-c? One key is getting, and responding to, good feedback and critiques of one’s work. Another is improving creative metacognition, which has two parts: understanding your own creative strengths and weaknesses and knowing when (or when not) to be creative.