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1 results

  • 9 - State Building

  • from Part III - The Acting President
  • Gary Watt, University of Warwick
  • Book:
    The Making Sense of Politics, Media, and Law
    Published online:
    06 April 2023
    Print publication:
    13 April 2023, pp 183-206
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  • Summary

    Donald Trump called ‘Make America Great Again’ his ‘whole theme’. He blazoned the slogan in signal white on his red baseball cap and even trademarked it. The use of building metaphors is the standard puff of presidential election campaigns. The reference to building bridges is especially potent, metaphorically, as a way of combining the virtues of building with the political ideal of connecting people. Hence Bill Clinton’s slogan for his successful 1996 presidential election campaign was ‘Building a Bridge to the 21st Century’. This chapter considers how politicians exploit the building metaphor and how the idea of building is integral to the laws by which states achieves a necessary balance between stability and change.