The distribution of labials and coronals within Spanish CVCVCV words and English and Dutch CVCVC words has been studied from a functional perspective and in fine detail. We argue that word recognition is key in the explanation of the results; as a word is pronounced, an increasing number of word candidates is eliminated, and consequently the beginning of the word has a higher communicative load than the more predictable end. We argue that this explains the favouring of labials at the beginning of the word and (some) coronals at the end. A novel finding in this study is that lexical stress is a relevant factor in the distribution of the studied consonants. A possible explanation is that stress plays a role in the elimination word candidates. In Spanish, English, and Dutch discourse, the majority of words begins with a stressed syllable and, therefore, an unstressed initial syllable eliminates more word candidates and the communicative load is reduced more, which affects the distribution of labials and (some) coronals.