The Athens 2004 Olympic Games presented an opportunity for Greece to celebrate its ancient traditions and modern organizational skills. The organizers used archaeology as theory, iconography, idealism and so on. They particularly focused on Classical antiquity, when the Games were at their height before their modern revival. This article, however, will examine the use of Minoan archaeology. I argue that, although there is no archaeological evidence to connect Minoan archaeology to the original Olympic Games, the modern Greek national narrative adapted it to the current national image of the Olympic Games. I analyse this phenomenon by deconstructing some of its processes, taking Crete as a case study. I also highlight broader issues, concerning the instrumentality of the public domain in the shaping of cultural heritage.