Multivariate stimulus-response designs can be described by a three-way array of stimuli by responses by individuals. Its underlying structure can be represented by a network based on the Tucker2 component model in which stimulus components are connected with response components by means of the links that differ between individuals. For each individual such links are represented in a slice of the extended core array. For a proper understanding of these links, it is desirable that [1] the individual core slices as well as the component matrices have simple structures and [2] the differences of core slices between individuals are as few as possible. For attaining [1] and [2] we propose a method in which both the component matrices and the core slices of a Tucker2 solution are transformed simultaneously in order that the component matrices match simple target matrices and the core slices are summarized by a simple target slice. The proposed method is evaluated in a simulation study and illustrated with a three-way data array of semantic differential ratings.

In component analysis solutions, post-multiplying a component score matrix by a nonsingular matrix can be compensated by applying its inverse to the corresponding loading matrix. To eliminate this indeterminacy on nonsingular transformation, we propose Joint Procrustes Analysis (JPA) in which component score and loading matrices are simultaneously transformed so that the former matrix matches a target score matrix and the latter matches a target loading matrix. The loss function of JPA is a function of the nonsingular transformation matrix and its inverse, and is difficult to minimize straightforwardly. To deal with this difficulty, we reparameterize those matrices by their singular value decomposition, which reduces the minimization to alternately solving quartic equations and performing the existing multivariate procedures. This algorithm is assessed in a simulation study. We further extend JPA for cases where targets are linear functions of unknown parameters. We also discuss how the application of JPA can be extended in different fields.