Is prosociality parochial or universalist? To shed light on this issue, we examine the relationship between the amount of money given to a stranger (giving in an incentivized Dictator Game) and intergroup attitudes and behavior in the context of randomly assigned teams (a minimal group paradigm) among N = 4,846 Amazon Mechanical Turk workers. Using a set of Dynamic Identity Diffusion Index measures, we find that participants who give more in the Dictator Game show less preferential identification with their team relative to the other team, and more identification with all participants regardless of team. Furthermore, in an incentivized Voter Game, participants who give more in the Dictator Game are more likely to support compromise by voting for the opposing team in order to avoid deadlock. Together, these results suggest that – at least in this subject pool and using these measures – prosociality is better characterized by universalism than parochialism.

Business ethics research has long been interested in understanding the conditions under which ethical consumption is consistent versus context-dependent. Extant research suggests that many consumers fail to make consistent ethical consumption decisions and tend to engage in ethical decisions associated with ingroup (vs. outgroup) identity cues. To fill this gap, four experiments examine how construal levels moderate the influence of ingroup versus outgroup identity cues in ethical consumption. The studies support the contention that when consumers use concrete construal to process information, they will focus on ingroup cues and make ethical consumption decisions that are aligned with ingroup biases. However, when consumers use abstract construal, they will act more consistently with their inner goals rather than focusing on ingroup and outgroup cues. Social goodwill, which indicates desires to give back to society, is identified as mediating the effects. The findings have important implications for ethical consumption and social influence literature.

Substantial research concludes that favoritism toward members of people's ingroup, or ingroup bias, motivates people to oppose public programs that assist needy outgroup individuals. I argue that a gap in the empathic capacity for ingroup and outgroup members motivates and maintains ingroup bias in helping behavior and is sensitive to contextual cues that trigger anxiety. Using a novel experimental design, Study 1 demonstrates that anxiety exacerbates the outgroup empathy gap. Study 2 replicates these findings with an explicit measure of outgroup empathy. Study 3 shows that the outgroup empathy gap causes individuals to become less supportive of helping needy outgroup members. These studies suggest that opposition to welfare programs may go beyond simple prejudice.