The rate of technological change is quickly outpacing today's methods for understanding how new advancements are applied within industrial-organizational (I-O) psychology. To further complicate matters, specific attempts to explain observed differences or measurement equivalence across devices are often atheoretical or fail to explain why a technology should (or should not) affect the measured construct. As a typical example, understanding how technology influences construct measurement in personnel testing and assessment is critical for explaining or predicting other practical issues such as accessibility, security, and scoring. Therefore, theory development is needed to guide research hypotheses, manage expectations, and address these issues at this intersection of technology and I-O psychology. This article is an extension of a Society for Industrial and Organizational Psychology (SIOP) 2016 panel session, which (re)introduces conceptual frameworks that can help explain how and why measurement equivalence or nonequivalence is observed in the context of selection and assessment. We outline three potential conceptual frameworks as candidates for further research, evaluation, and application, and argue for a similar conceptual approach for explaining how technology may influence other psychological phenomena.