The hawksbill sea turtle Eretmochelys imbricata is categorized as Critically Endangered on the IUCN Red List and its population has declined by over 80% in the last century. The Eastern Pacific population is one of the most threatened hawksbill populations globally. Western Mexico is the northern distribution limit for hawksbill sea turtles in the Eastern Pacific and recent research indicates that the Mexican Pacific portion of the population is a separate management unit because of the restricted movements of these turtles. Here we use the most complete database of sighting records in the north-west Pacific of Mexico to identify sites where hawksbill turtles are present. We also develop a conservation index to determine the conservation status of hawksbill turtle sites. Our results demonstrate the importance of this region for juveniles and the relevance of rocky reefs and mangrove estuaries as habitats for hawksbill turtles. We identified 52 sites with records of hawksbill turtles. Most of these sites (71%) are not protected; however, sites with high conservation value included islands and coastal sites along the Baja California peninsula that are established as marine protected areas. Reefs and mangrove estuaries relevant for hawksbill turtles are probably also significant fish nursery areas that are important for local fishing communities, creating opportunities for conservation strategies that combine science, local engagement and policy to benefit both local fishing communities and hawksbill sea turtle conservation.

Public preferences for wildlife protection can dictate the success or failure of conservation interventions. However, little research has focused on wildlife preferences among youth or how youth prioritize species-based conservation. We conducted a study of youth between 7 and 20 years old (n = 128) at five local schools situated near critical hawksbill turtle (Eretmochelys imbricata) nesting beaches in El Salvador to determine their wildlife preferences and how they prioritize species for conservation based on five attributes: endemism; use for hunting and fishing; rapid decline in population size; presence around their home; and ecological significance. These Salvadoran youth showed preferences for native over non-native species and tended to rank rapid population decline as the most important attribute for prioritizing wildlife for protection, followed by use for hunting and fishing. Participants in local environmental education activities placed greater importance on species in rapid decline than non-participants, who considered endemism as most important. Overall, these findings reveal how environmental education may successfully promote increased prioritization of imperilled species among youth. Economic payments for conserving hawksbill turtles may link the two top reasons that Salvadoran youth provided for protecting species by compensating for the reduced hunting required to facilitate population stabilization.