This paper traces the political development of Congressional gun control issue framing (with a specific focus from the early 1990s to the present), demonstrating that there have been two primary contexts in which gun control policy has been debated over this time frame: as a component of general crime control and as a specific response to mass shooting events. It identifies the primary historical, political, and electoral forces shaping the gun control debate in a given period while distinguishing the critical changes that drove the evolution from a crime control to a mass shooting focus. It assesses the degree of policy coherence and electoral salience specific to each context, illuminating why “gun control as crime control” had bipartisan Congressional support in the early 1990s and identifying what comparative disadvantages hinder the mass shooting focus of the present while also recognizing that the latter unfolded against a backdrop of heighted partisan polarization. The paper concludes that although one cannot compare the crime control and mass shooting framing contexts in a political vacuum, the electoral implications particular to each are relevant for understanding legislative action or inaction in Congress over the past thirty years, if more so in some periods than others.