The author sets out to explain why Maya cities are so dispersed, with a ceremonial core surrounded by spacious neighbourhoods. Using the case study of Xuch, and the judicious application of phosphate analysis, he shows that these were clusters of farmsteads, growing food. Tackling the apparent confrontation of town and country in the same settlement he urges us to reconsider ‘urbanism’ as being too narrow a term in archaeology. Solutions that combine food production and ritual can be seen as increasingly diverse. The paper provides valuable reflections for archaeologists studying settlement evolution the world over.