The production and predictability of nectar resources in a population of Stachytarpheta glabra (Verbenaceae) and their use by insects and hummingbirds on ironstone outcrops in south-east Brazil were investigated. The phenology, density, nectar production, reproductive biology and floral visitors were studied, as well as territory size and daily nectar consumption by its main pollinator, Colibri serrirostris. The plant is abundant in the area, aggregated, and has a long flowering period, with very variable daily flower output. Although it can self-fertilize, it requires a pollen vector. Insect visitors totalled 21 species of bees and lepidopterans, including both pollinators and nectar robbers. Individuals of C. serrirostris defend their territories against other hummingbirds and large insects. Nectar production per hummingbird territory (mean size c. 462 m2) was estimated as 68.6–104 mL d−1 in dense areas at the flowering peak, an amount well above the estimated daily consumption of 13 mL by territory holders. Still, defence of large areas seems necessary to reduce nectar theft and cope with spatial resource unpredictability. Phenological characteristics, high density, and the fact that plants are perennial make S. glabra an attractive resource for nectar-feeders in general, and the main long-lasting nectar source for hummingbirds in the area.