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1 results

  • 11 - First Ladies’ Strategic Use of Electronic Media

  • Edited by Lisa M. Burns, Quinnipiac University, Teri Finneman, University of Kansas
  • Book:
    The Cambridge Companion to US First Ladies
    Published online:
    02 January 2025
    Print publication:
    06 February 2025, pp 270-298

  • Summary

    Electronic media use by first ladies dates to the 1930s when Lou Hoover delivered her first radio address. The development of radio and television—and later social media—placed a greater emphasis on image and personality, giving first ladies the opportunity to be heard as well as seen, and in some cases offering them more control over their messaging. This chapter looks at several notable examples of how first ladies strategically used—and in some cases misused—electronic media to shape their public image, support their husband’s programs, and advocate for their own causes.