A combination of factors has led to an increasing imbalance in the sex ratio of China's population. China's sex ratio at birth is 119 boys per 100 girls, far above the global norm of 106. This paper will focus on the abnormal sex ratio as a consequence of traditional Chinese gender attitudes holding women inferior and subordinate to men, which have been brought to the fore by a combination of fertility decline and technological advancement. Accordingly, any solution to the demographic problem must address these prevalent, entrenched mind-sets. The government appears to realise that existing laws prohibiting sex-selective abortion and infanticide will fail to correct the sex ratio. This paper examines the trend in government responses towards efforts to address traditional gender attitudes and argues that the demographic crisis may have turned the Chinese government into an unlikely champion of gender equality.