Chapter 5 analyzes cases featuring a combination of experiential tools and networks. It examines Santiago, where despite an especially adverse institutional context, protesters from the neighorhood of Yungay were able to succeed thanks to an extensive deployment of experiential tools and networks. It examines in detail the multifaceted approach they used and the different types of experiential tools, with special attention to events and archives. The chapter also reviews a second case in Santiago, in the area of Colina, where protesters emulated the strategies developed in Yungay to great effect. The chapter reviews two cases of weak mobilization in Istanbul: Sulukule and Fener & Balat, where networks were fragmented and therefore mobilization was weak. It then hones in on cases in which the deployment of experiential tools and networks led instead to mass mobilizations: in Istanbul with Gezi Park and in Tel Aviv with encampments against gentrification that prompted the largest protest in the country's history. The chapter concludes by examining the institutional, ethnic, and social features that undermine mobilization in the Jaffa neighborhood of Tel Aviv.

Chapter 2 presents the theoretical contribution of the argument: Successful organizers rely on an understudied and remarkably effective approach – experiential tools – activities designed to attract participants by offering transformative experiences. Often wielded by politically mobilized creatives, experiential tools come in four types – events, social archives, neighbourhood tours, and performances – with the goal of making the protest site the place to be.The chapter sets experiential tools in the context of the literature on social movements. It also discusses the role of networks and prior protest experience in effective mobilization. The chapter moves on to discuss the second outcome of interest: protest impact. It argues that when protestors have allies in city council and competition between local and higher level executives, mobilization has policy impact. The legal system and the variety of capitalismin each country influences the strategies of protest organizers, with important differences between liberal and coordinate market economies.