Pioneering Pakistani female journalist Zeb-un-Nissa Hamidullah in her ‘Between ourselves: a weekly feature for women’ columns, which appeared in Karachi's English-language daily newspaper Dawn during the late 1940s and early 1950s, encouraged her readers to stretch rather than breach the boundaries in how (educated) Pakistani women—as ‘good wives and wise mothers’—should fulfil their familial (and wider social) responsibilities. Her advice—which often took the form of ‘homespun’ homilies—consistently flagged up the crucial role of women, whose duties included not simply overseeing their children's behaviour but teaching their offspring, through their own emotional responses, how to feel. In their capacity as mothers, women needed to exercise sabr (patience and perseverance) when providing all-important emotional training for future Pakistani citizens who—like the state—were still in the process of being made. Accordingly, this article discusses the spatially defined context in which ‘Between ourselves’ appeared—that is, Dawn itself and the fast-expanding city of Karachi which was rife with uncertainties—before turning to the emotional ‘good practice’ that Hamidullah promoted.