A visitor's decision to use a particular recreational site is influenced by the individual's taste as well as the characteristics of the site. For this reason, improved knowledge of the visitors' interests and factors influencing their choices are vital for both planning and policy formulations in coastal development. This study examines visitor characteristics and desired site-specific characteristics in order to determine the factors affecting use of the Louisiana coast for specific recreational purposes. We use a multinomial logit model and internet survey data to evaluate the factors affecting individuals' decisions to visit coastal Louisiana for a specific use. Results suggest that the major variables affecting the choice of coastal recreational activities include environmental quality of the site, income, and travel time.