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1 results

  • 1 - The Three-Hatted Pollster

  • Clifford Young, Ipsos Public Affairs, Kathryn Ziemer, Ipsos Public Affairs
  • Book:
    Polls, Pollsters, and Public Opinion
    Published online:
    01 November 2024
    Print publication:
    04 July 2024, pp 1-12

  • Summary

    This chapter provides an overview of the purpose of the book, namely to help the user of public opinion data develop a systematic analytical approach for understanding, predicting, and engaging public opinion. This includes helping the reader understand how public opinion can be employed as a decision-making input, meaning a factor, or variable, to assess, predict, or influence an outcome. The chapter outlines how information from different disciplines, including cognitive psychology, behavioral economics, and political science, come together to inform the pollster’s work.