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  • 8 - Big Data, AI and Border Enforcement of Intellectual Property Rights

  • from Part II - From E-Commerce to Big Data and AI
  • Edited by Mira Burri
  • Book:
    Big Data and Global Trade Law
    Published online:
    09 July 2021
    Print publication:
    29 July 2021, pp 177-192
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  • Summary

    Customs surveillance of intellectual property is an efficient way to quickly and effectively provide legal protection to the right-holder, as it allows to nip the infringements in the bud. Technology has drastically changed the means and mechanisms of customs enforcement, as it increases the possibilities of identifying and detaining goods infringing IPRs, and makes it more feasible to assess in advance where control is required.

    However, assessing in advance and acting when appropriate does not always match well with fundamental intellectual property principles (territoriality), global trade norms (freedom of transit), global intellectual property rules, and due process requirements.

    This chapter explores some of the challenges and opportunities brought by AI, big data and distributed ledger technologies to customs enforcement of IPRs. It looks at AI’s transformative influence on IP enforcement and the digitization and use of big data in customs control.