Protocols for Postcapitalist Expression is a book published by members of the Economic Space Agency. Its objective is to frame protocols (social agreements) on which to build the conditions for an economic system that is distributed (no centralised control) and can express network views about what constitutes, and how to measure, ‘value’ (value beyond profit). An insightful review by William Morgan (2024) probes some key dimensions of our project. This reply both reframes some of William’s insights and takes issue with others, especially those which emphasise a Hayekian interpretation.