Does a concurrent verbal working memory (WM) load constrain cross-linguistic activation? In a visual world study, participants listened to Hindi (L1) or English (L2) spoken words and viewed a display containing the phonological cohort of the translation equivalent (TE cohort) of the spoken word and 3 distractors. Experiment 1 was administered without a load. Participants then maintained two or four letters (Experiment 2) or two, six or eight letters (Experiment 3) in WM and were tested on backward sequence recognition after the visual world display. Greater looks towards TE cohorts were observed in both the language directions in Experiment 1. With a load, TE cohort activation was inhibited in the L2 – L1 direction and observed only in the early stages after word onset in the L1 – L2 direction suggesting a critical role of language direction. These results indicate that cross-linguistic activation as seen through eye movements depends on cognitive resources such as WM.