A traditional flooding practice showed promise for reducing pesticide use in Massachusetts cranberry beds. The 4-week long spring flood, termed “late water,” checked pressure of two of the most prevalent and severe management problems, cranberry fruitworm (CFW) and fungal finit rots (CFR). Fruit rot generally was equal or lower and infestation of fruitworm was consistently lower at the late water beds compared with unflooded beds, even though no fungicides were used for CFR control (standard practice is two or three applications per season) and insecticide applications for CFW were cut by almost 70%. Although there were no significant reductions in yield in two of the years studied, a significant decline (about 25%) occurred on late water beds in one year for unknown reasons.