Bachata has used mass media throughout its history to foster a sense of inclusion and community among fans, from Radio Guarachita in the 1960s to livestreaming on social media in the twenty-first century. This article considers how the Dominican Facebook Live program, El Tieto eShow, continues bachata’s intimate relationship with mass media through the creation and development of a virtual imagined community of bachata enthusiasts around the globe. The article explores how the cultural roots of the imagined community—the decline of sacred languages and societal high centers and the acceptance of calendrical over sacred time—contribute to this sense of group among El Tieto eShow’s worldwide audience. It also considers the importance of this type of virtual fan community in propagating a sense of proximity to each other and musicians.
