The chapter ’Multimeowdality’ looks at the interplay of textual and visual elements in social media and approaches multimodality in computer-mediated communication (CMC) and computer-mediated discourse (CMD). Digital discourse has evolved from text-only discourse to multimodal interactions involving text, audio, video, and graphics. The chapter shows the CMC modes and semiotic modes used in multimodal interaction. Based on examples from cat-related digital spaces, it applies the faceted classification tool and the CMDA tool to describe communication on the interactive multimodal platforms. The chapter describes the various visual elements, such as photos, videos, memes, meme-like photos, GIFs, emoticons, emoji, and stickers, and discusses their functions in discourse.

Chapter 2 outlines the various sources of our data, which include logs of instant messaging conversations collected from genuine resolved cases of child sexual grooming, from a range of Dark Web fora dedicated to the topic of child sexual abuse, from undercover operations targeting the producers and disseminators of indecent images and videos of children, from role -playing exercises that take place within the Pilgrim Course for online investigators, and from a series of experiments we designed in order to systematically investigate key questions around language and identity performance. The chapter continues by describing our methodological approach to these data, starting with the micro-analysis at the structural level of language, including of vocabulary and orthographic features as we first began setting out in MacLeod and Grant (2012). We then move through our modifications of Searle’s (1969) Speech Act Theory and Gumperz’s (1982) approach to topic management inasmuch as they relate to instant messaging and the operational context, before finally setting out our theory about how these stratified levels of language interface in the performance of identities. Finally, the chapter concludes with a discussion of ethics, both the research ethics of engaging with this area of criminal activity and the operational ethics of assisting the police in these contexts.