Technology has transformed how people interact with one another. According to two recent Pew Research Center surveys (2021a; 2021b), 97 per cent of United States adults have a cell phone, 85 per cent have a smartphone, 93 per cent use the Internet, and 77 per cent have broadband Internet access at home. The Internet has opened countless doors by providing unprecedented access to information and connecting people. While we know from laboratory research that context and collaboration can influence memory, little is known about how virtual collaboration affects memory and whether in-person studies generalise to virtual contexts. In this article, we discuss the challenges, value, and broader relevance of extending laboratory-based memory research to online platforms. In doing so, we report a virtual collaborative memory paradigm, where we examine individual and social remembering in a fully online, chat-based setting, and present data from two completely virtual experiments. In Experiment 1, online participants studied a word list and, in a chatroom, recalled the words either alone (as controls) or with two other participants. Surprisingly, collaborative inhibition – the robust finding of lower recall in collaborative groups than controls – disappeared. This outcome occurred because participants who worked alone recalled less than what we see in in-person studies. In Experiment 2, where instructions were modified and an experimenter was present, individual performance improved, resulting in collaborative inhibition. We reflect on the contextualised nature of this effect in online settings, for both collaborative and individual remembering, and on the implications for the study of memory in the digital age.