We test a method for applying a network-based approach to the study of political attitudes. We use cognitive-affective mapping, an approach that visually represents attitudes as networks of concepts that an individual associates with a given issue. Using a software tool called Valence, we asked a sample of Canadians (n = 111) to draw a cognitive-affective map (CAM) of their views on the carbon tax. We treat these networks as a series of undirected graphs and examine the extent to which support for the tax can be predicted based on each graph’s emotional and structural properties. We find evidence that the emotional but not the structural properties significantly predict individuals’ attitudes toward the carbon tax. We also find associations between CAMs’ structural properties (density and centrality) and several measures of political interest. Our results provide preliminary evidence for the efficacy of CAMs as a tool for studying political attitudes. The study data are available at https://osf.io/qwpvd/?view_only=6834a1c442224e72bf45e7641880a17f

We introduce cognitive-affective maps (CAMs) as a novel tool to assess individual experiences and belief systems. CAMs were first presented by the cognitive scientist and philosopher Paul Thagard as a graphical representation of a mental network, visualizing attitudes, thoughts, and affective connotations toward the topic of interest. While CAMs were originally used primarily to visualize existing data, the recent release of the new software tool Valence has facilitated the applicability of CAMs for empirical data collection. In this article, we explain the concept and the theoretical background of CAMs. We exemplify how CAMs can be applied in research practice, including different options for analysis. We propose CAMs as a user-friendly and versatile methodological bridge between qualitative and quantitative research approaches and encourage incorporating the method into studies to access and visualize human attitudes and experience.